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THE STORY
It started with a shotgun cartridge.
G&D did not begin with an inherited recipe, a distillery or a life-changing drink on a Mediterranean holiday.
It started with an idea for a single-serve drink packaged like a shotgun cartridge.
Slightly ridiculous, admittedly.
We still want to make it.
ORIGINAL CONCEPT · IN DEVELOPMENT
But somewhere inside that first idea was a bigger question:
What should a modern British drink actually feel like?
Not another gin.
Not heritage for heritage’s sake.
And definitely nothing too well behaved.
Then there was
gin and Dubonnet.
The late Queen was famously partial to gin and Dubonnet before lunch.
We considered that a fairly persuasive precedent.
More importantly, it is a very good combination. Gin gives it backbone. The red aperitif brings bitterness, fruit, spice and just enough sweetness.
Cold, aromatic and deceptively civilised.
There was only one obvious inconvenience.
It came in two bottles.
G&D became a bottled British aperitif.
Blended in Somerset, G&D takes its inspiration from that great British drinking habit and turns it into something designed for now.
Bittersweet. Aromatic. Smooth enough to drink simply.
Pour it cold over plenty of ice and add lemon. That is really all it asks of you.
The rest of the afternoon is your problem.
THE SPIRIT OF BRITISH MISCHIEF
Life is better when it occasionally goes off schedule.
The best occasions rarely become memorable because everybody followed the plan.
Lunch runs late.
Another bottle gets opened.
Somebody else turns up.
One drink becomes two.
And the sensible time to leave quietly passes without attracting much attention.
G&D exists for that bit.
Not to be the centre of the occasion.
Just to make it a little easier for the occasion to become something better.
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ORIGINAL CONCEPT · IN DEVELOPMENT
WHAT COMES NEXT
The bottle came first.
The cartridge isn’t finished with us yet.
We still want to make the original single-serve cartridge idea. G&D shots, made for the sort of occasions where carrying a full drinks cabinet would be excessive.
There are other ideas too.
Some will undoubtedly be more sensible than others.
That is probably as it should be.