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Privacy Policy

This Privacy Policy explains how G&D SPIRITS LTD, trading as G&D The Spirit of British Mischief, collects, uses and protects your personal information when you use our website, place an order, contact us, or sign up to receive marketing from us.

By using our website, you acknowledge that we may collect and use your personal information as described in this Privacy Policy.

1. Who we are

This website is operated by G&D SPIRITS LTD, trading as G&D The Spirit of British Mischief.

Company name: G&D SPIRITS LTD
Company number: 16566565
Registered in: England and Wales
Registered office: Flat 1, The Old Mill, Mill Street, Wells, England, BA5 2AT
Email: info@spiritofbritishmischief.co.uk
Phone: +44 7956 374659

For the purposes of UK data protection law, G&D SPIRITS LTD is the data controller responsible for the personal information we collect and process.

2. Information we collect

We may collect the following types of personal information.

Information you provide to us

This may include:

  • your name;

  • email address;

  • phone number;

  • billing address;

  • delivery address;

  • order details;

  • payment-related information;

  • messages or enquiries you send to us;

  • marketing preferences;

  • any other information you choose to provide.

Information collected when you use our website

We may collect technical and usage information, including:

  • IP address;

  • browser type;

  • device type;

  • pages visited;

  • time spent on the website;

  • referral source;

  • approximate location based on technical data;

  • interactions with our website.

We use tools such as Google Analytics to help us understand how visitors use our website.

Information from orders and payments

When you place an order, payment processing is handled by our payment provider, Stripe, through our Wix website.

We do not store your full card details. Payment information is processed securely by Stripe and/or the relevant payment service provider.

3. How we use your information

We use your personal information to:

  • process and fulfil your orders;

  • arrange delivery;

  • contact you about your order;

  • respond to enquiries;

  • provide customer support;

  • manage returns, refunds, damaged orders or complaints;

  • send marketing emails where you have signed up or given consent;

  • improve our website, products and customer experience;

  • understand website performance through analytics;

  • comply with legal, tax, accounting and regulatory obligations;

  • prevent fraud, misuse, unlawful activity or underage purchases;

  • protect our business, website and customers.

4. Marketing emails

If you sign up to receive emails from us, we may use your email address to send you news, offers, product updates, launch information and other marketing communications from G&D The Spirit of British Mischief.

We use Wix Email Marketing to manage and send marketing emails.

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in our emails or by contacting us at:

info@spiritofbritishmischief.co.uk

Unsubscribing from marketing emails will not stop us from sending important service messages relating to an order you have placed.

5. Legal basis for using your information

We only use your personal information where we have a lawful reason to do so.

This may include:

Legal basisHow it applies

ContractTo process and fulfil your order

ConsentTo send marketing emails where consent is required

Legal obligationTo keep records for tax, accounting, fraud prevention and legal compliance

Legitimate interestsTo run and improve our business, respond to enquiries, prevent misuse and understand website performance

Where we rely on consent, you can withdraw your consent at any time.

6. Who we share your information with

We may share your personal information with trusted third parties where necessary to run our website, process orders, provide services, or comply with legal obligations.

These may include:

  • Wix, our website and ecommerce platform;

  • Stripe, our payment processor;

  • delivery and courier companies used to fulfil your order;

  • Google Analytics, for website analytics;

  • email marketing services provided through Wix;

  • professional advisers such as accountants, legal advisers or insurers;

  • regulators, authorities or law enforcement where required by law.

We use different delivery providers depending on availability, cost and suitability. This may include Royal Mail, DPD, DHL, Evri, Parcelforce or other reputable UK delivery providers.

We only share the information needed for the relevant purpose.

7. International data transfers

Some of our service providers may process personal information outside the United Kingdom.

Where this happens, we expect appropriate safeguards to be in place to protect your personal information in accordance with applicable data protection law.

8. How long we keep your information

We keep personal information only for as long as necessary for the purpose it was collected.

This may include:

  • order records kept for accounting and tax purposes;

  • customer support records kept to manage enquiries or disputes;

  • marketing records kept until you unsubscribe or withdraw consent;

  • analytics data kept according to the settings of the relevant analytics provider.

We may retain certain information for longer where required by law, regulation, tax rules, accounting obligations, fraud prevention, dispute resolution or enforcement of our terms.

9. Cookies and analytics

Our website uses cookies and similar technologies.

Cookies may be used to:

  • make the website work properly;

  • remember preferences;

  • help with checkout and ecommerce functions;

  • understand website traffic and performance;

  • measure how visitors use the website.

We use Google Analytics to help us understand website traffic and usage.

More information is available in our Cookie Policy.

10. Age restriction and alcohol sales

Our products contain alcohol and may only be purchased by people aged 18 or over.

We may use personal information to help prevent underage purchases, confirm order details, manage delivery and support age-restricted delivery processes.

By placing an order, you confirm that you and the recipient are aged 18 or over.

11. How we protect your information

We take reasonable steps to protect your personal information from loss, misuse, unauthorised access, disclosure, alteration or destruction.

Our website is hosted and managed through Wix, and payments are processed securely through Stripe.

However, no website, platform or online transmission can be guaranteed to be completely secure. You are responsible for keeping your own account, device and email access secure.

12. Your rights

Under UK data protection law, you may have rights in relation to your personal information.

These may include the right to:

  • access the personal information we hold about you;

  • ask us to correct inaccurate information;

  • ask us to delete your information;

  • object to certain uses of your information;

  • ask us to restrict processing;

  • ask for a copy of your information in a portable format;

  • withdraw consent where we rely on consent;

  • complain to the UK Information Commissioner’s Office.

To exercise your rights, contact us at:

info@spiritofbritishmischief.co.uk

We may need to verify your identity before responding to a request.

13. Complaints

If you have a concern about how we use your personal information, please contact us first so we can try to resolve it.

You also have the right to complain to the UK Information Commissioner’s Office.

Website: https://ico.org.uk

14. Third-party websites

Our website may contain links to third-party websites.

We are not responsible for the privacy practices, content or security of third-party websites. You should read their privacy policies before providing personal information to them.

15. Changes to this Privacy Policy

We may update this Privacy Policy from time to time.

The latest version will be published on this page. Please check this page occasionally to make sure you understand how we use your personal information.

16. Contact us

For questions about this Privacy Policy or how we use your personal information, contact:

G&D SPIRITS LTD
Flat 1, The Old Mill
Mill Street
Wells
England
BA5 2AT

Email: info@spiritofbritishmischief.co.uk
Phone: +44 7956 374659

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