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Privacy Policy

Last updated: 1 September 2026

1. Who we are

G&D SPIRITS LTD, trading as G&D The Spirit of British Mischief, is the controller of the personal information described in this policy.

G&D SPIRITS LTD is registered in England and Wales under company number 16566565. Our registered office is:

Flat 1, The Old Mill
Mill Street
Wells
England
BA5 2AT

For privacy questions or requests, contact info@spiritofbritishmischief.co.uk.

2. What this policy covers

This policy explains what personal information we collect through our website, shop, forms and communications, why we use it, who we share it with, how long we keep it and the rights available to you.

3. Information we collect

Depending on how you interact with us, we may collect:

  • Identity and contact information, such as your name, billing and delivery addresses, email address and telephone number.

  • Order and transaction information, such as the products ordered, order value, delivery method, payment status, refunds and correspondence about an order.

  • Payment information. Payments are handled by Wix and the payment provider selected at checkout. We do not receive or store your full payment-card details.

  • Enquiry and relationship information, such as the contents of messages, venue or company details, press enquiries, event proposals and customer-service history.

  • Marketing preferences, including whether you have asked to receive or stop receiving our emails.

  • Technical and usage information, such as IP address, browser, device, approximate location, referring page and how you use the website.

  • Cookie and consent information, including the choices made through our cookie banner.

  • Age-related information, where reasonably required to confirm that an alcohol purchase or delivery complies with our age restrictions.

Please do not send us more personal information than is reasonably needed for your order or enquiry.

4. How we collect information

We collect personal information:

  • directly from you when you order, complete a form, join our mailing list or contact us;

  • automatically through cookies and similar technologies when you use the website;

  • from Wix and the payment, delivery, analytics or communications services that support the website and your order; and

  • from publicly available sources where relevant to a genuine business, press or partnership enquiry.

5. Why we use personal information

We use personal information for the following purposes and legal bases:

To fulfil a contract or take steps at your request

We use your information to:

  • process and fulfil orders;

  • take payment and issue refunds;

  • arrange delivery;

  • provide order updates;

  • respond to questions about products or orders; and

  • administer promotions applied to your purchase.

To comply with legal obligations

We may use and retain information to:

  • maintain accounting and tax records;

  • comply with consumer-protection and alcohol-sale requirements;

  • respond to lawful requests from regulators, courts or public authorities; and

  • prevent or report unlawful activity where required.

For our legitimate interests

Where those interests are not overridden by your rights, we may use information to:

  • respond to business, events, stockist and press enquiries;

  • operate, secure and improve the website and our services;

  • understand broad website performance and customer demand;

  • prevent fraud, misuse and security incidents;

  • establish, exercise or defend legal claims; and

  • manage our business and professional relationships.

Our legitimate interests are running a safe, effective and commercially sustainable business, providing good customer service and understanding how our website and products perform.

With your consent

Where required, we rely on your consent to:

  • send marketing emails;

  • use non-essential analytics or marketing cookies; and

  • use information for another purpose that we clearly explain when asking for consent.

You may withdraw consent at any time. This will not affect processing that took place before withdrawal.

6. Marketing

We will send marketing emails only where we have a lawful basis to do so. You can unsubscribe at any time by using the link in the email or contacting info@spiritofbritishmischief.co.uk.

Service messages about an order, delivery, refund or enquiry are not marketing and may still be sent when needed.

7. Who we share information with

We share personal information only where reasonably necessary with organisations such as:

  • Wix, which hosts and supports our website, shop, forms, customer records and email tools;

  • payment providers, which securely process payments and refunds;

  • delivery and fulfilment providers, which need delivery and contact details to fulfil an order;

  • analytics providers, including Wix Analytics and Google Analytics where enabled and consented to;

  • email and communications providers, including Wix Email Marketing where used;

  • professional advisers, such as accountants, lawyers and insurers;

  • technology and security providers that help us operate and protect the business; and

  • regulators, courts, law-enforcement bodies or public authorities where disclosure is required or permitted by law.

We do not sell your personal information.

If the business or its assets are reorganised, sold or transferred, relevant personal information may be disclosed to advisers and a prospective or actual purchaser, subject to appropriate safeguards.

8. International transfers

Some service providers may store or process personal information outside the United Kingdom. Where this happens, we take reasonable steps to ensure an appropriate legal safeguard is used, such as UK adequacy regulations, approved contractual protections or another lawful transfer mechanism.

You may contact us for more information about the safeguards relevant to your information.

9. How long we keep information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including legal, accounting, tax, fraud-prevention and dispute requirements.

For example:

  • order and accounting records may normally be kept for up to six years where needed for legal and tax purposes;

  • enquiry records are kept for as long as reasonably useful to respond and manage the relationship;

  • marketing information is kept until you unsubscribe or we determine that it is no longer useful, subject to retaining a minimal suppression record so that we respect your choice; and

  • cookie information is retained according to the relevant cookie or service settings.

We may keep information longer where a complaint, dispute, investigation or legal obligation requires it.

10. Security

We use reasonable technical and organisational measures to protect personal information against loss, misuse, unauthorised access, alteration or disclosure. No internet service can be guaranteed completely secure, but we review the services and access controls used to operate the website and business.

11. Your rights

Depending on the circumstances, UK data-protection law may give you the right to:

  • ask for access to your personal information;

  • ask us to correct inaccurate or incomplete information;

  • ask us to delete information;

  • ask us to restrict how information is used;

  • object to processing based on legitimate interests;

  • object at any time to direct marketing;

  • ask for certain information in a portable format;

  • withdraw consent where processing relies on consent; and

  • complain to a supervisory authority.

These rights are not absolute and may be subject to legal exceptions. We may need to confirm your identity before acting on a request.

To exercise a right, email info@spiritofbritishmischief.co.uk. We do not charge a fee in ordinary circumstances.

12. Complaints

Please contact us first if you have a privacy concern so that we can try to resolve it.

You also have the right to complain to the UK Information Commissioner’s Office. Information about how to do so is available at ico.org.uk.

13. Children

Our products and online shop are intended for adults aged 18 and over. We do not knowingly collect personal information from children for the purpose of selling alcohol. If you believe that a child has provided information to us, contact us so that we can investigate and take appropriate action.

14. Third-party links

Our website may link to websites operated by other organisations. Their handling of personal information is governed by their own privacy policies, not this one.

15. Changes to this policy

We may update this policy to reflect changes in the business, website, service providers or law. The latest version will appear on this page with its revision date.

16. Contact us

Email: info@spiritofbritishmischief.co.uk
Telephone: +44 7956 374659
Post: G&D SPIRITS LTD, Flat 1, The Old Mill, Mill Street, Wells, England, BA5 2AT

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