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The G&D Story – A New Chapter for Gin & Dubonnet
A Small British Ritual, Bottled
Some drinks are invented.
G&D wasn’t.
It’s a simple idea Britain got right a long time ago: Dubonnet and gin, poured in sensible proportions and enjoyed by people with good instincts.
We didn’t need to change it.
We just needed to bring it back, properly.
Why We Made It
Britain has never been short on noise.
G&D offers something calmer.
A confident, quietly charming drink that makes the day feel slightly more composed.
It suits almost any moment.
Before dinner. After lunch. While cooking. When the house finally settles.
It carries a sense of occasion without insisting on one.
This was once a familiar pleasure.
It deserved to return.
A Drink With History, Used Properly
G&D has appeared everywhere from palace dining rooms to family lunch tables.
It has been enjoyed by people with good instincts for generations.
We are not here to trade on nostalgia.
We simply wanted a drink with a proper British character.
Something elegant. Something that behaves itself.
So, we treat the ingredients with a little care, a little patience and a touch of craft.
Nothing showy.
Just enough to make it taste the way it should.
How We Make It
We start with the obvious pairing, then we refine it until it tastes unmistakably like G&D rather than a quick mix.
Depth, brightness and a clean finish are the goal.
The ratios matter.
The order matters.
The way the flavours open matters too.
Aromatic.
Deep red.
Balanced enough for daytime yet satisfying in the evening.
Bottled in small batches so it keeps its character.
What It’s For
Not milestones.
Not grand events.
Not forced celebrations.
G&D suits the spaces between those things.
The half-hours that end up mattering.
The easy moments that feel better with a glass in hand.
It is a small pleasure that improves almost anything you pair it with, including your own company.
In Short
G&D is a familiar British idea, treated with the respect and craft it always deserved.
A simple pleasure, made properly.
A Letter from the Founder
By trade, I’m a dairy farmer.
Which means my day starts early, happens in all weathers, and involves doing the same things properly, over and over again. Cows don’t care about trends. They respond to routine, balance, and someone paying attention.
Gin and Dubonnet turned out to be much the same.
It’s not a drink that benefits from creativity. When it’s right, it’s quietly excellent. When it isn’t, there’s nowhere to hide. The margins are small. The balance matters. You either respect that or you don’t.
Somewhere along the line, this very British habit was neglected. Not abandoned, just mishandled. So I took it on.
G&D is simply gin and Dubonnet, balanced properly and bottled so it behaves the way it always should have done. No reinvention. No fuss. Just care, consistency, and knowing when to leave well alone.
It’s how I approach most things. Get the fundamentals right. Don’t interfere unnecessarily. And show up every day.
If it becomes part of your routine, that feels about right.
Ollie
Founder, G&D
